We deliver industry-leading performance the same way top athletes win championships: through preparation, precision and showing up when the pressure’s on.
“Title Run,” a new series from UPS and Fanatics, brings that belief to life.
“As Fanatics’ longtime shipping partner, we’re celebrating our teams’ shared commitment to reliability, trust and delivering for customers and fans everywhere,” said UPS Chief Commercial and Strategy Officer Matt Guffey.
The idea is simple: Championship-winning athletes join our industry-leading drivers in a UPS truck and make real drop-offs, surprising superfans at their front doors with official championship gear from Fanatics. No sets. No scripts. Just genuine reactions, real conversations and the kind of moments you can’t plan.
Fanatics Studios is producing the six-part series, which will also include surprise-and-delight deliveries after the NBA, NCAA Basketball, WNBA, MLB World Series and Major League Soccer championships.
The final score: Title Run takes the win from the locker room to the living room. When businesses work with UPS, every delivery feels like a victory.
Episode 1: Cooper Kupp in Seattle
In the series premiere, Seahawks wide receiver Cooper Kupp returns to Seattle, riding shotgun with UPS driver Lee Blakely.
Lee is a Circle of Honor driver with 30 years of safe driving – a different kind of champion defined by reliability, discipline and trust. Off the clock, he’s a Seahawks season ticket holder of 40 years, cheering just as loudly as the fans they’re about to surprise.
Watch the episode: