San Diego, CA
Retail shipping chain promotes children’s literacy with eye-catching 37-foot tall float at iconic parade
The UPS Store, Inc. marked its third appearance at the Tournament of Roses® Rose Parade today, taking home the Sweepstakes Award for its float, “Books Keep Us On Our Toes,” designed to inspire children to experience life through the joy of reading.
The Sweepstakes Trophy is presented to floats for the most beautiful entry, encompassing overall float design, floral presentation and entertainment. This is the second year in a row that The UPS Store, Inc. won the parade’s prestigious top prize.
“The UPS Store, Inc. is once again honored to receive this year’s Sweepstakes Trophy for our majestic float,” said Tim Davis, president of The UPS Store, Inc. “We are incredibly grateful to the float builders, float decorating volunteers and The Tournament of Roses® volunteers and staff in helping us highlight the importance of childhood literacy in a colorful way and in a national spotlight.”
The UPS Store, Inc. sponsored Rose Parade float, titled “Stories Change Our World,” made its way down Pasadena’s iconic 5.5 mile stretch of Colorado Boulevard. Designed by Fiesta Parade Floats, the majestic float showcased tamarin monkeys, an endangered species, alongside toucans, salamanders, butterflies and parrots, to represent hope and strong community ties.
At 35 feet tall and 55 feet long, the float featured thousands of fresh flowers with animated animals and three sparkling waterfalls, all of which were synchronized and powered by a state-of-the-art hydraulic system. The float was meticulously adorned with diverse floral varieties, from vibrant blue statice blossoms to 25,000 dark pink Hot Lady roses.
The fanciful float served as inspiration for the winning young authors of “Tell Your Tale,” a short story contest. Their stories are included in a special anthology book, in which 10,000 print copies are being handed out at the Tournament of Roses Post Parade event through Jan. 2. The book is also available for download online. Additionally, a number of the books are being distributed in braille to the Los Angeles area to support literacy for children that are visually impaired.
The national retailer’s showing at the parade serves as the culmination of the annual Toys for Tots Literacy Program, created by The UPS Store, Inc., and the Marine Toys for Tots Foundation in 2008. Through its 4,800 plus retail locations in communities throughout the United States, The UPS Store® network has collected more than $5.1 million and distributed over 41 million books to help children who need it most since the Toys for Tots Literacy Program began. For more information visit https://www.theupsstore.com/literacy.
Giới thiệu về Cửa hàng UPS
Với khoảng 5.000 địa điểm trên khắp Bắc Mỹ, mạng lưới UPS Store® bao gồm hệ thống nhượng quyền lớn nhất quốc gia gồm các trung tâm dịch vụ vận chuyển bán lẻ, bưu chính, in ấn và kinh doanh. Các địa điểm của UPS Store tại Hoa Kỳ đều thuộc quyền sở hữu và điều hành độc lập của những người nhận nhượng quyền thương mại từ UPS Store, Inc., một công ty con của UPS (NYSE: UPS). Dịch vụ, sản phẩm, giá cả và giờ hoạt động có thể khác nhau tùy theo địa điểm. Để biết thêm thông tin về UPS Store, hãy truy cập theupsstore.com.
In 2019, The UPS Store ranked #5 overall in Entrepreneur Magazine’s Franchise 500 and #1 in the Postal & Business Centers category for the 29th consecutive year. Để biết thông tin về cơ hội nhượng quyền thương mại để mở một địa điểm UPS Store, hãy truy cập https://www.theupsstorefranchise.com/. Theo dõi UPS Store trên Twitter tại @TheUPSStore và nhấn thích UPS Store trên Facebook tại facebook.com/theupsstore.