Attention all fashion lovers – your wardrobe is about to get a major upgrade. UPS and fashion designer Áwet Woldegebriel of Áwet New York are teaming up for a unique collaboration at the storefront, Livewear, in New York City.
What’s the scoop: This yearlong collaboration is all about shining a spotlight on emerging Black, Indigenous and other People of Color fashion designers. Picture a permanent New York City store in trendy NoHo where these talented creators can showcase their designs – and keep 100% of their profits.
As the official shipping and logistics partner, UPS will cover operating expenses for up to 200 designers to be featured in-store. The designers will also have the opportunity to collaborate on the next UPS Be Unstoppable capsule collection, joining the ranks of previous collaborators such as Angelo Baque and Ashley Jones.
Small businesses, big impact: Fashion isn’t just about fabrics and stitches; it’s about stories of resilience and breaking barriers. While Black, Indigenous and other People of Color designers have made major strides in the fashion world, they continue to face obstacles such as access to funding, marketing and business management, which are crucial for growth and expansion.
Showing up: UPS is dedicated to delivering what matters and commits to supporting diverse-owned small businesses with resources so they can thrive. To date, UPS has donated more than $1.5 million in grants to diverse-owned small businesses through partnerships with New York Fashion Week, Hypebeast and Complex Networks.
For all you aspiring designers out there, applications to be featured in the storefront can be found here.