Tienda de surf atrapa la ola de UPS cuando el transportista anterior elimina

Cómo UPS ayudó a una marca de tablas de surf a enviar artículos frágiles y de alto valor con confianza
Vehículo eléctrico de UPS en carretera tropical de playa Vehículo eléctrico de UPS en carretera tropical de playa Vehículo eléctrico de UPS en carretera tropical de playa

¿Cuál es la historia?: Surftech, a California-based surfboard maker, knows that every shipment carries more than just product – it carries their whole reputation. When it came to shipping, they needed a partner who understood the care and precision behind their boards.

For a while, they worked with a UPS competitor, but rising costs and rigid service left them boxed in. That’s when we got involved – starting with a friendly chat that opened the door.

“They were shipping surfboards worth a lot of money,” said UPS Account Executive Jeff Yamaguchi. “That’s not just freight, it’s their brand, their livelihood. They needed a solution that protected that.”

Feel the current: Jeff and the UPS team took time to listen. What mattered most to Surftech wasn’t speed – it was protection, flexibility and peace of mind.

“Once we understood their priorities, we could tailor something that actually worked for them,” Jeff explained.

A man is seen paddling on a Surftech board in calm coastal waters. The setting features a sunny day with reflections on the water and a scenic shoreline with houses and palm trees in the background. The Surftech logo is clearly visible on the board and in the overlay text.

Shape the board for the wave: The solution came in the form of a customized shipping bundle that included enhanced claims support through UPS Capital. Thanks to faster help and special attention, Surftech felt confident their shipments – and their reputation – were being well taken care of.

“Being able to say how much each shipment is worth made a big difference,” Jeff added. “With UPS Capital, they know that if they need our help with something, they’re not stuck waiting. That gave them peace of mind – and that’s what sealed the deal.”

Today, Surftech operates with a logistics partner that truly understands them.

“We’re not just checking boxes,” Jeff said. “We’re solving real problems for real businesses. That’s what makes this work meaningful.”

🛡️ Featured Service – UPS Capital: For businesses shipping fragile or high-value goods, UPS Capital offers enhanced claims support and insured shipping options that help protect what matters most. Más información.

UPS understands your business faces a host of hurdles when it comes to shipping big, heavy and bulky items. Our customizable offerings can tackle any complex challenge – Learn more.

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