We deliver industry-leading performance the same way top athletes win championships: through preparation, precision and showing up when the pressure’s on.
“Title Run,” a new series from UPS and Fanatics, brings that belief to life.
“As Fanatics’ longtime shipping partner, we’re celebrating our teams’ shared commitment to reliability, trust and delivering for customers and fans everywhere,” said UPS Chief Commercial and Strategy Officer Matt Guffey.
The idea is simple: Championship winning athletes join our industry-leading drivers in a UPS truck and make real deliveries, surprising superfans with official championship gear. What follows are real interactions, genuine conversations and fan reactions that make every stop memorable.
Title Run takes the win from the locker room to the living room. When businesses work with UPS, every delivery feels like a victory.
Elliot Cadeau in Michigan
In the series debut, Michigan Wolverines College Basketball Champion and Most Outstanding Player Elliot Cadeau teams up with UPS driver Larry Cruz to surprise superfans across Michigan.
Riding along in a UPS truck, Elliot and Larry surprise fans with official championship gear. Every stop brings big reactions, fueled by pride and the joy of a title run.
Watch the episode: