We deliver industry-leading performance the same way top athletes win championships: through preparation, precision and showing up when the pressure is on.
“Title Run,” a series from UPS and Fanatics, brings that belief to life.
“As Fanatics’ longtime shipping partner, we’re celebrating our teams’ shared commitment to reliability, trust and delivering for customers and fans everywhere,” said UPS Chief Commercial and Strategy Officer Matt Guffey.
The idea is simple: Championship winning athletes join our industry-leading drivers in a UPS truck and make real deliveries, surprising superfans with official championship gear. What follows are real interactions, genuine conversations and fan reactions that make every stop memorable.
Title Run takes the win from the locker room to the living room. When businesses work with UPS, every delivery feels like a victory.
Fanatics Fest in New York
UPS driver David Delarosa and NBA Champion Karl-Anthony Towns reunite for another episode of Title Run. This time, they surprise devoted Knicks fans with exclusive gear and unforgettable moments at Fanatics Fest NYC – the world's largest sports and collectibles festival, where athletes and fans come together to celebrate the best of sports culture.
Whether fans were hunting for rare trading cards or the latest merch, UPS had them covered with two convenient shipping counters operated by local The UPS Store franchisee Waldo Rodriguez and his team. Fans could also stop by the Title Run sports desk to snap a photo before sending their collectibles home.
“Whether it was packing, shipping or properly soft wrapping valuables for safe travel, we did it all. Fanatics Fest was an incredible opportunity to connect with sports fans, and our team was proud to help process more than 2,000 packages on-site,” Waldo said. “Seeing fans trust us with everything from hobby boxes to signed memorabilia from superstars like KAT made the experience even more rewarding.”
Karl-Anthony Towns in New York
Fresh off a championship run, New York Knicks star Karl-Anthony Towns hits the streets with UPS driver David Delarosa to deliver surprise drops to fans across NYC.
A 2026 NBA Champion, six-time All-Star and No. 1 overall draft pick, Karl-Anthony brings the energy of a historic season to every stop.
For David, a 30+ year UPS veteran, it’s another day delivering for the city – just with a few unforgettable moments along the way.
Elliot Cadeau in Michigan
In the series debut, Michigan Wolverines College Basketball Champion and Most Outstanding Player Elliot Cadeau teams up with UPS driver Larry Cruz to surprise superfans across Michigan.
Riding along in a UPS truck, Elliot and Larry surprise fans with official championship gear. Every stop brings big reactions, fueled by pride and the joy of a title run.
Watch the episode: