UPS helps Liverpool FC turn logistics into a better fan experience
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UPS is Liverpool Football Club’s Official Global Logistics and Shipping Partner – helping connect the club to fans around the world. With supporters everywhere, delivering LFC’s iconic kits and merchandise takes speed, precision and an end-to-end global logistics network.
The big picture:
- Global distribution: UPS delivers official LFC merchandise to fans in 180 countries, using a global network built for speed and reliability.
- Retail fulfillment: In 2024, UPS and LFC opened a state-of-the-art international fulfilment center in Roermond, Netherlands – delivering orders faster and more efficiently, including major product launches like the new ‘26-27 kit.
- Logistics efficiency: From personalized kits to peak demand moments, UPS helps LFC manage volume spikes and keep orders moving smoothly around the world.
- Promote local business: Together, we spotlight the Unstoppable Spirit of Liverpool’s community – giving local businesses global exposure on one of football’s biggest stages.
“By partnering with UPS, we’ve been able to alleviate capacity issues and accelerate our international growth,” said Liverpool FC SVP of Merchandising Lee Dwerryhouse.
The final whistle: Faster delivery. Better tracking. More flexibility. Greater efficiency. Together, UPS and Liverpool FC are raising the bar for the global fan experience – delivering not just products, but a connection to the club supporters love.
Because when it comes to reaching fans around the world, this partnership doesn’t just play the game … it sets the pace.
Check out how we bring LFC to your door – even on Saturdays: