UPS takes to the pitch with new Liverpool Football Club partnership

Expanded reach will let worldwide fans get merchandise quicker
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We love you Liverpool: UPS is proud to be the first official global logistics partner of Liverpool Football Club. The storied club has one of the biggest fanbases in the Premier League, with more than a billion supporters all over the world.

What can fans expect? A boost to global reach means you can show off your team colors wherever you are, powered by UPS’s network capabilities. 

“UPS is bringing a wealth of knowledge and expertise to our already successful retail operations,” said Ben Latty, Commercial Director for Liverpool FC. “We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”

You’ll Never Walk Alone: We’ll get Liverpool FC merchandise into the hands of fans quicker and more efficiently than ever before. And while cheering on the team – keep an eye out for UPS’s logo on the pitch-side billboards at Anfield – LFC’s stadium. 

“Our global, integrated logistics network means we can offer unmatched speed and reliability as Liverpool FC continues to grow its retail operations,” said Kevin Warren, Chief Marketing and Customer Experience Officer at UPS.  “We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”


UPS delivers 24.3 million packages to 11.1 million customers every day and services more than 200 countries and territories globally. And we’re recognized as the most reliable on-time performance delivery company by Shipmatrix.

Did you know?  At UPS, we handle much more than kits and boots. From driving the global sales of a titanic sports team like Liverpool FC to advising local small businesses, UPS has a service tailored for every customer, including brokerage services, order fulfilment and flexible returns options. Put simply, UPS connects our customers to the world.

Schedule a free 15-minute virtual consultation.

If you liked this story, read: UPS gets in the swing of things with Coco Gauff.


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