Small businesses scale from local favorites to global brands with UPS

Father and son duo David and Jason Wang started Xi’an Famous Foods as a New York City restaurant serving soft dumplings and decadent hand-ripped noodles. When they were ready to expand beyond their storefronts, they turned to UPS to ship the flavors of Xi’an, China, straight to front doors across the U.S.

“UPS helps us keep the same quality our regulars love while reaching customers across the country – evolving from a local staple into a national brand,” Jason said.

Founded by designer Anita Barua, Gylded Jewels weaves South Asian heritage and modern design into handcrafted jewelry. To match the craftsmanship behind every product, Anita needed a shipping partner that could deliver each order with precision and care.

“UPS allows us to deliver not just jewelry, but a reliable, seamless experience our customers can count on – and worthy of the piece inside the box,” Anita said. “As a small business built on detail and trust, that consistency means everything as we grow.”

Baker and entrepreneur Rose Lee brings a beloved cultural tradition to life with Rose’s Pineapple Shorts – golden, buttery shortbreads filled with a bright pineapple center. To make sure every bite arrives fresh, Rose relies on UPS to ship handmade pastries from her bakery to customers’ doorsteps.

“Rose’s Pineapple Shorts is about more than delicious treats – it’s also about sharing Taiwanese heritage, third-culture stories and the courage to chase dreams,” Rose said. “UPS helps us deliver that mission nationwide.”