UPS partners with serial entrepreneur Emma Grede and tennis great Coco Gauff to unlock small business potential

Even champs need a coach
UPS Partners with serial entrepreneur Emma Grede and tennis great Coco Gauff to unlock small business potential UPS Partners with serial entrepreneur Emma Grede and tennis great Coco Gauff to unlock small business potential UPS Partners with serial entrepreneur Emma Grede and tennis great Coco Gauff to unlock small business potential

Compete like a champ: Building on our partnership with tennis phenom Coco Gauff, we’re teaming up to match three small and medium-sized businesses (SMBs) with their own personal coach – Emma Grede, founding partner of SKIMS, co-founder and CEO of Good American and host of the “Aspire with Emma Grede” podcast. The goal? Unlocking potential.

With uncertainty taking center stage for even the most driven SMB owners, their network is more important than ever. According to the National Small Business Association, nearly two-thirds of small businesses picked economic insecurity as the top challenge facing their business in 2025 – the highest this indicator has been in 13 years.

“In times like these, strong networks and expert guidance aren’t just helpful, they’re essential,” said UPS Vice President of Marketing Betsy Wilson. “That’s why Emma’s powerhouse business experience and personalized coaching are such game-changers. With Emma, we’re helping entrepreneurs push through barriers and rise to the next level.”

Meet our three standout businesses, and learn about the power of mentorship:

👜 Anima Iris – Wilglory Tanjong was inspired by Senegal’s local artisans and began creating handbags with them. This led to the birth of Anima Iris, a brand that now counts Beyoncé as a superstar fan.

“I think the kind of mentorship that is going to produce results is a kind of mentorship that's going to be very honest with you, very direct with you,” Wilglory said. “That's exactly what Emma did for me.”

🌱 Classy Casita – Emily Sanchez has been an entrepreneur since the age of 22, when she took the leap and launched her own business selling artisan-crafted home goods and plant care products. Over the past four years, she’s taught herself the ins and outs of content creation, brand strategy and marketing – now she’s taking her business to the next level.  

“I learned so much from [Emma]. She is so inspirational, and I have so much more clarity now,” Emily said. “There are so many priorities, so many questions, and just having the benefit of somebody else's experience can really create so many unlocks for you.”

🍫 Petrova Chocolates – From a young age, Betty Petrova spent her summers in her family’s small restaurant kitchen, learning culinary craft from her mother. She fell in love with chocolate making and later founded her own business, Petrova Chocolates.

“My No. 1 takeaway from my session with Emma was don't try to do it all yourself,” Betty said. “Outsource to people who have better knowledge in certain areas. And I can focus my efforts on what I'm good at. Emma gave me a lot of confidence and made me even more excited about my own business.”

Did you know? About a third of the packages that ship through UPS come from SMBs, and our commitment to these businesses runs deep.

“Our partnership with Coco is entering its third year,” Betsy said. “As an organization, we're proud to work so closely with Coco. Her unstoppable spirit and the tenacity to succeed and overcome the doubters is a journey many small businesses have experienced as well.”

Fresh off her recent win at the French Open, Coco agrees the coaches and mentors in her life are significant contributors to her success – helping her face the doubters and tackle every challenge

"It's crazy what support can do. People believe in you when you don't believe in yourself. That can really change the way a match goes," Coco said.

Want to keep your business growing? Request a free, 15-minute consultation with a UPS logistics professional to learn more about finding the right shipping solutions and expanding globally. Schedule a virtual consultation today.

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