SanMar and UPS, an iconic partnership delivering world-class speed and reliability

Four decades and counting …
UPS package car parked UPS package car parked UPS package car parked

“Together, for good:” SanMar has been *the* go-to customizable apparel partner for sports teams, events and brands since 1971. From T-shirts to polos, jerseys, caps, bags and more, the company is the thread weaver behind fan-favorite brands like Nike and Carhartt.

And we’ve been right beside them: SanMar has shipped with UPS for more than four decades. Our longstanding relationship, built on trust and reliability, helps the family-run organization meet their customer’s needs and rising demand.

Along the way, we designed a plan for SanMar that delivers quickly, dependably and without hassle. Picture nine distribution centers with over 30 custom operating plans reaching over 94% of their customers within one-day using our UPS Ground service in many major metro areas.

For urgent orders, SanMar uses UPS company Roadie as an alternative to will-call pickups – so customers get same-day delivery within 100 miles, all without lifting a finger.

“SanMar moves fast because their customers move fast,” said UPS EVP & Chief Commercial and Strategy Officer Matt Guffey. “Our job is to match that pace – whether it’s evening pickups or same-day options with Roadie. We’re shoulder to shoulder with them so their customers get what they need, when they need it.”


We flew PPE manufactured by SanMar to locations around the U.S.

A partnership that showed up when it mattered most: During the COVID-19 pandemic, SanMar shifted their clothing production into personal protective equipment (PPE) manufacturing. They switched from T-shirts to masks, and with a quick call, we stepped in to help deliver PPE across the U.S. when speed and reliability mattered more than ever.


UPS CEO Carol Tomé and SanMar CEO Jeremy Lott showcasing the plaque representing our shared work during the COVID-19 pandemic.

SanMar CEO Jeremy Lott later presented UPS with a plaque commemorating how we worked together during the pandemic.

For SanMar, business is personal and “tell the truth, and be nice” is a mission statement that extends to how they build partnerships with the screen printers, embroiderers, athletic brands and more that rely on them.

“Our promise is simple: get great product to customers, on time, every time,” Jeremy said. “UPS helps us keep that promise – lane by lane, day by day. They listen, they adapt and they show up. That’s what a real partnership looks like.”

Want to keep your business growing? Request a free, 15 minute consultation with a UPS logistics professional to learn more about finding the right shipping solutions and expanding globally. Schedule a virtual consultation today.

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