What’s for dinner? Goldbelly and UPS deliver a taste of home by connecting people with iconic foods delivered from beloved restaurants across the country – everything from fish from Seattle and deep-dish pizza from Chicago to cheesecake from New York City. Goldbelly knew that getting those restaurant-quality dishes shipped fresh and fast required a partner that understood the “steaks.” That’s where UPS comes in.

“Working with a partner like UPS that makes sure perishable packages get to their destination on time is a real differentiator for us,” said Joe Ariel, founder and CEO of Goldbelly. “They care as much about our business as we do – it's a true partnership.”

But Goldbelly didn’t start as a large-scale operation – it began with a simple question: “What if you could order food from anywhere in the country and have it shipped to you?” Turning that idea into reality meant having a partner that could handle perishable shipments, tight delivery windows and high customer expectations – starting with reliable pickups from restaurants and ending with on-time delivery to customers’ doors.

For years, UPS employees like account manager Jim Morris have worked behind the scenes to build relationships rooted in reliability and a shared passion for helping small businesses thrive. It wasn’t about one meeting or pitch – we earned Goldbelly’s trust by showing up, following through and proving that UPS could deliver the care and consistency they need to succeed.

A tradition unlike any other – delivered: Wanting to bring the “patron” experience to customers’ homes, UPS helped Goldbelly develop a Taste of the Masters box featuring classic food and drinks inspired by Augusta.

“It’s a lot of pressure to create this beautiful Taste of the Masters box and deliver it to people's homes on time,” Joe continued. “Without UPS, this would not be possible.”

Following the Masters box success, the idea of delivering iconic flavors from major sporting events has gained momentum. But scaling an at-home experience takes more than creativity – it takes logistics that can keep up.

The UPS advantage:

• On-time delivery: UPS’s reliable network ensures that every order arrives when it’s meant to be enjoyed – fresh, fast and full of flavor.
• Scalable solutions: As Goldbelly’s network of restaurant partners has grown, UPS has adapted with flexible logistics that scale to meet demand.
• Tracking visibility: Knowing where every package is – and when it will arrive – is critical for perishable items. With UPS, Goldbelly has real-time visibility and confidence that each order is on track.
• End-to-end support: From restaurant pickup to final delivery, UPS ensures every step of the journey is handled with precision.

Together, Goldbelly and UPS are delivering more than a meal. We’re delivering joy and a taste of home – no matter where home might be.