UPS helps Liverpool FC turn logistics into a better fan experience
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UPS is Liverpool Football Club’s Official Global Logistics and Shipping Partner – connecting the club to fans around the world. With supporters everywhere, delivering LFC’s iconic kits and merchandise takes speed, precision and an end-to-end global logistics network built to deliver.
The big picture:
- Global distribution: UPS delivers official LFC merchandise to fans in 180 countries, using a global network built for speed and reliability.
- Retail fulfillment: In 2024, UPS and LFC opened a state-of-the-art international fulfilment center in Roermond, Netherlands – delivering orders faster and more efficiently, including major product launches like the new ‘26-27 kit.
- Logistics efficiency: From personalized kits to peak demand moments, UPS helps LFC manage volume spikes and keep orders moving smoothly around the world.
- Promote local business: Together, we spotlight the Unstoppable Spirit of Liverpool’s community – giving local businesses global exposure on one of football’s biggest stages.
Check out how we bring LFC to your door – even on Saturdays:
“By partnering with UPS, we’ve been able to alleviate capacity issues and accelerate our international growth,” said Liverpool FC SVP of Merchandising Lee Dwerryhouse.
The final whistle: Faster delivery. Better tracking. More flexibility. Greater efficiency. Together, UPS and Liverpool FC are raising the bar for the global fan experience – delivering not just products, but a connection to the club supporters love.
Because when it comes to reaching fans around the world, this partnership doesn’t just play the game … it sets the pace.