Celebrating our customers means more than delivering packages – it means creating standout experiences that recognize ambition, pride and unstoppable spirit.
As the Official Shipping and Logistics Partner of Liverpool Football Club, we’re giving customers access to unforgettable moments connected to one of football’s most iconic clubs, while showing what’s possible when small businesses get big-league support.
Unstoppable spirit: We surprised three Liverpool businesses –ILME, Brainboxes and Peradon – with a once-in-a-lifetime experience at Anfield, including a visit to the pitch, time with LFC players and premium brand exposure during a major match against West Ham. Their logos appeared on pitch-side screens and in the official matchday program, putting local businesses in front of a global football audience.
“It means everything to be showcased around the ground and in the program,” said Keith Hogan, managing director of ILME UK. “I’m absolutely speechless.”
Play on the pitch: This season we also invited UPS customers and UPSers to suit up in Liverpool red and take the field at Anfield for a dream experience alongside LFC goalkeeping legend David James.
From personalized jerseys to scoring goals on the same pitch where the GOATs play, the day created lasting memories for customers including Raceparts Limited, Childrensalon and St. Kilda, and UPSers alike:
- "I can say without a doubt that my Liverpool experience was one of the best days of my life. The experience of playing on the pitch with David James was incredible,” said Andrew Lewis from Raceparts Limited.
- "The UPS event was a fantastic experience from start to finish … a particularly special touch was receiving a personalized Liverpool shirt with my name on it, which made the whole experience feel even more memorable,” said Nawfel Toumi from Childrensalon.
- "It was a truly amazing experience, and we had a fantastic time. Meeting David James was a highlight, and he was very down-to-earth,” said Alastair Dunn from St. Kilda.
- "Stepping onto the pitch at Anfield was an experience I will never forget. To walk where legends have played and to feel the history beneath my feet was truly special." – Rebecca Thompson, UPS Preloader
Together, these moments show how we’re turning customer appreciation into something personal, memorable and meaningful. These businesses show up for their communities every day – and we’re proud to help them keep growing on a global scale.
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