Iconic UPS delivery vehicles get new flair

Drivers celebrated for service and safety milestones
NamePlates8048_1440x752.jpg NamePlates8048_768x760.jpg NamePlates8048_1023x960.jpg

What’s old is new: Over the years, we’ve celebrated our people in many ways and experimented a few times with personalized nameplates on delivery vehicles. Our drivers love the recognition, so this year, on our 116th birthday, we’re going all in.

Our trucks will now feature personalized nameplates for drivers who’ve served for 10 years or more, and UPS Circle of Honor emblems celebrating drivers with at least 25 years of safe driving.

By the end of the year, nearly 50,000 UPS drivers will get their own nameplate or emblem added to their vehicles. The new design elements will honor UPS drivers and celebrate their long-lasting careers. 

“I’m proud of UPSers for doing what they do best – and that’s deliver,” said CEO Carol B. Tomé. “No matter the challenge, our team stays focused and continues to deliver the best service for our customers. I’m proud of the work we’ve done together for our people, our customers and our communities. Our future is bright.”

At UPS, our iconic brown delivery trucks – a trusted symbol of reliability and professionalism – have shown up in communities around the world for well over a century. And for many of our customers, the connection runs deeper. They know the person behind the wheel: their friendly, dependable UPS driver.

"I was humbled and honored to have my nameplate on my truck. In my 34 years at the company, it was my proudest moment,” said Ray Vincent, a UPS driver in Cranbury, New Jersey. “Everyone on my route takes interest; business owners and even kids come up asking to take pictures next to my name."

A special patch: While the vehicle design is new, recognizing our safest drivers is not. Every year a new class of the safest drivers gets inducted into the elite UPS Circle of Honor. UPS drivers are awarded and proudly wear a special patch on their sleeves to show their safety achievements. 

Related Stories