There’s nothing spooky about a greener Halloween

UPS teams up with Rubicon and g2 revolution to keep candy wrappers out of landfills
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A frightening problem: Americans buy more than 600 million pounds of candy every year for Halloween at a cost of around $3 billion. And because most curbside recycling programs can’t process the candy wrappers, almost all of the waste ends up in landfills or in our oceans and waterways.

Scary turns into sweet: One inventive solution to the landfill problem is the Trick or Trash program from Rubicon, a software company focused on waste, recycling, and sustainability. Here’s how it works:

  • ♻ Simply order your free Trick or Trash box.
  • 🍬 Fill up the box with used candy wrappers, tape it shut and ship it to specialty recycler g2 revolution using a pre-paid shipping label that comes with your box.
  • 📦 UPS ships the boxes using carbon neutral shipping, reducing the carbon footprint of the program.
  • 🎃 You’ll get a certificate of recycling that shows how much waste you diverted from landfills and access to a library of free educational resources like videos, webinars and even lesson plans. On average, 5-7 pounds of waste is diverted per box – that’s the equivalent of five black bats!

The mission to end waste: Rubicon spent a lot of time thinking about the environmental impact of every aspect of this campaign and carbon neutral shipping was a big piece of the puzzle. “We’re delighted to work alongside the UPS and g2 revolution teams to make Halloween a greener and cleaner holiday for all,” said Dan Sampson, Rubicon’s chief marketing and communications officer.

Developing global solutions: g2’s mission has been to make recycling easier for communities and businesses everywhere. “Our annual partnership with Rubicon and UPS on the Trick or Trash campaign is always a proud moment,” said Tonya Martin, g2 revolution’s vice president of business development.

Our commitment to the environment: At UPS, sustainability is not just a promise; it’s an action plan. Our carbon neutral shipping option supports projects that offset the emissions of the shipment's transport, helping us achieve a lower carbon footprint. We have a responsibility to put sustainability at the core of our operations, and that’s why we’ve committed to 100% carbon neutrality by 2050.

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