What’s new: Think you have what it takes to run a successful small business? The earth shatteringly popular video game Roblox has added a fully immersive world featuring your friendly neighborhood service center, The UPS Store. Think of it like a game within a game.
The details: Roblox boasts an incredible 66 million users daily, and now The UPS Store is joining in on the fun with an entrepreneurial-style experience built entirely in Roblox.
“Our goal is to not only entertain new audiences and connect the brand to them, but also to inspire them and educate them on what it takes to be an entrepreneur,” said Michelle Van Slyke, SVP of marketing and sales, The UPS Store, Inc.