What’s new: UPS will debut its first-ever, limited-edition apparel and merchandise collection at New York Fashion Week (NYFW) on Feb. 11. All proceeds from the Be Unstoppable gear and an additional $50K in grants will go to In The Blk, a non-profit dedicated to uplifting small Black fashion brands.
Why it matters: UPS continues to support diverse-owned small businesses and demonstrate its commitment to equity and social justice. The launch also taps into the fashion drop craze, connecting the company with a younger, more diverse audience.
The inspiration: The collection was inspired by SMB’s unstoppable spirit and the creativity of Black artists, designers and musicians. It pays homage to barrier-breaking Black designers and creatives like Virgil Abloh, André Leon Talley and Olivier Rousteing.
Catch a sneak peek of the limited-edition apparel collection below.