San Diego, Californië
Retail shipping chain promotes children’s literacy with eye-catching 37-foot tall float at iconic parade
The UPS Store, Inc. marked its third appearance at the Tournament of Roses® Rose Parade today, taking home the Sweepstakes Award for its float, “Books Keep Us On Our Toes,” designed to inspire children to experience life through the joy of reading.
The Sweepstakes Trophy is presented to floats for the most beautiful entry, encompassing overall float design, floral presentation and entertainment. This is the second year in a row that The UPS Store, Inc. won the parade’s prestigious top prize.
“The UPS Store, Inc. is once again honored to receive this year’s Sweepstakes Trophy for our majestic float,” said Tim Davis, president of The UPS Store, Inc. “We are incredibly grateful to the float builders, float decorating volunteers and The Tournament of Roses® volunteers and staff in helping us highlight the importance of childhood literacy in a colorful way and in a national spotlight.”
The UPS Store, Inc. sponsored Rose Parade float, titled “Stories Change Our World,” made its way down Pasadena’s iconic 5.5 mile stretch of Colorado Boulevard. Designed by Fiesta Parade Floats, the majestic float showcased tamarin monkeys, an endangered species, alongside toucans, salamanders, butterflies and parrots, to represent hope and strong community ties.
At 35 feet tall and 55 feet long, the float featured thousands of fresh flowers with animated animals and three sparkling waterfalls, all of which were synchronized and powered by a state-of-the-art hydraulic system. The float was meticulously adorned with diverse floral varieties, from vibrant blue statice blossoms to 25,000 dark pink Hot Lady roses.
The fanciful float served as inspiration for the winning young authors of “Tell Your Tale,” a short story contest. Their stories are included in a special anthology book, in which 10,000 print copies are being handed out at the Tournament of Roses Post Parade event through Jan. 2. The book is also available for download online. Additionally, a number of the books are being distributed in braille to the Los Angeles area to support literacy for children that are visually impaired.
The national retailer’s showing at the parade serves as the culmination of the annual Toys for Tots Literacy Program, created by The UPS Store, Inc., and the Marine Toys for Tots Foundation in 2008. Through its 4,800 plus retail locations in communities throughout the United States, The UPS Store® network has collected more than $5.1 million and distributed over 41 million books to help children who need it most since the Toys for Tots Literacy Program began. For more information visit https://www.theupsstore.com/literacy.
Over de UPS Store
Met ongeveer 5.000 locaties in Noord-Amerika omvat het UPS Store®-netwerk het grootste franchisesysteem van retailverzendingen, post-, print- en zakelijke servicecentra. De UPS Store locaties in de VS zijn onafhankelijk eigendom van en worden beheerd door franchisenemers van De UPS Store, Inc., een dochteronderneming van UPS (NYSE: UPS). Diensten, producten, prijzen en openingstijden kunnen per locatie verschillen. Ga voor meer informatie over de UPS Store naar theupsstore.com.
In 2019, The UPS Store ranked #5 overall in Entrepreneur Magazine’s Franchise 500 and #1 in the Postal & Business Centers category for the 29th consecutive year. Voor informatie over franchisemogelijkheden voor het openen van een UPS Store-locatie, bezoek https://www.theupsstorefranise.com/. Volg De UPS Store op Twitter op @TheUPSStore en like De UPS Store op Facebook op facebook.com/theupsstore.