What is the story: Organic plant-based protein brand Aloha built a distribution network for aggressive growth and did so in a responsible way with help from Ware2Go; a UPS company that helps business owners simplify fast delivery to customers.
More sales, not footprint: Aloha redesigned its website, upped its marketing game and boosted its presence on social media to grow direct-to-customer (D2C) sales. But there was an issue – how to sell more nutritious, high-quality food and drinks in a sustainable way.
Call in the experts: Ware2Go’s network of warehouses and technology speeds up fulfilment. And delivering products to customers in one to two days becomes easy and affordable for fast-growing companies like Aloha.
Ware2Go’s NetworkVu tool helped Aloha understand customer demand and stock inventory. So Aloha used the data to select a three-warehouse network, providing 98% two-day coverage and 42% one-day coverage for its growing e-commerce customer base.
Ware2Go now packs Aloha’s products efficiently to reduce waste, and uses its warehouse network to offset CO2 emissions by positioning products closer to customers.
In his words: 'The entire process of choosing our warehouse locations felt purposeful and intentional', said Steven Gmelin, VP of digital sales and strategy at Aloha. 'NetworkVu showed us multiple options so we could fully understand the service level and bottom-line cost implications of our decisions.'