‘Glasses are the new trainers’, said Dennis Martens CEO at Edel-Optics. ‘And just like new trainers, customers need to find the right fit for their glasses.’
Try them on: Edel-Optics is building a customer experience to replicate in-store shopping using virtual technology. And while its customers use a virtual mirror showing how these glasses may look on them – there is still no substitute for trying them on. Edel-Optics needed a shipping partner that understood its unique needs and had the right mix of reliable solutions. That is where UPS comes in.
'UPS makes returns easy which means Edel-Optics customers can order, try on and return as many pairs as they like – hassle-free – until they find the perfect fit’, said Farah Amrani, head of sales and solutions, UPS Germany, Austria and Switzerland.
No fit, no worry: For Edel-Optics customers, sending glasses back is as simple as printing out a UPS Returns shipping label and dropping their parcel at any nearby UPS Access Point location. The result? No more funky glasses that clash with your inner fashion diva.
Edel-Optics offers 50,000 different styles of glasses and sunglasses in its online shop, which is available in more than 50 countries. The size, scale and complexity might be a challenge for other shipping partners, but not UPS.
‘UPS is all about giving customers options – and not just any options, but reliable ones‘, said Dennis. ‘This is one of the most important strategies in e-commerce, and [Edel-Optics] found that whatever we wanted to offer our customers is available with UPS.’
It is easy to do business with UPS … schedule a free 15-minute virtual consultation to find out for yourself!
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