Opening new markets: When Italian fashion house PINKO envisioned building a global brand, they turned to UPS to deliver from one fashion capital to the world.
“Our global retail network had a triple digit growth over the years, expanding to new markets in Europe, Asia and America. The UPS network and quality of service was a pillar of this growth, reducing the challenges of entering into new markets,” said Elena Marocchi from PINKO’s e-commerce team.
Global expansion: PINKO is a family business that was founded in the late 80s by husband and wife, Pietro Negra and Cristina Rubini. Today, their contemporary women's wear and accessory products, designed exclusively in Italy, are sold in 250 PINKO stores, over 1,500 retail partners, and on their website, which is available in 53 countries.
In the fast-paced world of fashion, speed, agility, and reliability are crucial. That's where UPS's logistics network came into play. Since 2005, UPS has provided the services and solutions PINKO needed to catapult into a global brand.
Enhancing online checkout: Using UPS’s digital platforms, PINKO added improved delivery options into their online checkout to give customers more control, choice and flexibility, including the extensive network of UPS Access Point collection and drop-off locations.
“Without UPS’s logistics support, we wouldn’t have been able to take this holistic approach to customer experience and earn the trust of our customers every day, whether they choose to shop in-store or online” Elena added.
Delivering for our customers: UPS is a trusted expert helping businesses adapt in this ever-changing economy. Our e-commerce expertise, customer-first approach and technology-enabled solutions help businesses tap into our global network and grow into international brands.
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