UPS’s newest Proudly Unstoppable installment spotlights the Asian American and Pacific Islander (AAPI) community.
What’s the story: UPS in partnership with ACE, the National Asian Pacific Islander American Chamber of Commerce and Entrepreneurship, is contributing $150,000 to provide grants for AAPI-owned small businesses that were adversely affected by the pandemic.
Through Proudly Unstoppable and partnerships with New York Fashion Week and Complex Networks, UPS has invested $1M to help fuel diverse-owned SMBs.
What’s new: We’ve partnered with Facebook/Meta to create an Augmented Reality (AR) lens bringing the Proudly Unstoppable artwork to life. To access the lens, you need to:
- Order a limited-edition UPS Express Box designed by Chinese American artist Mojo Wang from the Proudly Unstoppable landing page
- Open Facebook or Instagram apps on your smartphone and activate your camera
- Browse Effects within the camera at the bottom of the screen and Search for UPS AAPI Proudly
- Point the camera (selfie or back-facing mode) at the UPS Express box, and watch the artwork come to life. Then capture your experience and post on your social channels.
Don’t forget to tag your favorite AAPI-owned business and post.
About the artist: Mojo Wang came to the U.S. to rebuild his life and become an artist – leaving family, friends and a good job behind.
“It takes courage to start a new life,” said Mojo. “I sacrificed a lot coming to New York City, but that’s a part of the immigrant story.”
As an immigrant illustrator, he has a unique perspective. A perspective that pairs well with the Proudly Unstoppable campaign.
“I’m very grateful to work with UPS on this project. My hope is the AAPI community will feel seen through my work.”
About the artwork: Celebrating the determination and diversity of the AAPI community, the artwork titled “Together We Grow Stronger” illustrates the journey of AAPI immigrants building a new life in America. Mojo chose a tree as the main symbol for the artwork.
“I’m fascinated by nature,” said Mojo. “Trees take care of each other in forests, much like the AAPI community – we help each other grow.”
Our support runs deep: UPS and The UPS Foundation have an ongoing commitment to provide resources and funding to uplift the AAPI community, including:
- For over two decades, The UPS Foundation has funded higher education scholarships for first-generation Asian American and Pacific Islander high school students.
- Our Women Exporters Program has equipped women-owned-and -led small businesses across the Asia-Pacific region with the skills to grow and develop their company’s export capabilities.
- The UPS Foundation committed more than $2.2 million in grants and sponsorships to advance programs supporting AAPI issues in 2021.
- Our Asian Business Resource Group has helped build a community, educate allies, and drive equality across our organization.