UPS launches an apparel and merchandise collection at New York Fashion Week

UPS will also serve as the official shipping partner of NYFW
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What’s new: UPS will debut its first-ever, limited-edition apparel and merchandise collection at New York Fashion Week (NYFW) on Feb. 11. All proceeds from the Be Unstoppable gear and an additional $50K in grants will go to In The Blk, a non-profit dedicated to uplifting small Black fashion brands.

Why it matters: UPS continues to support diverse-owned small businesses and demonstrate its commitment to equity and social justice. The launch also taps into the fashion drop craze, connecting the company with a younger, more diverse audience.

The inspiration: The collection was inspired by SMB’s unstoppable spirit and the creativity of Black artists, designers and musicians. It pays homage to barrier-breaking Black designers and creatives like Virgil Abloh, André Leon Talley and Olivier Rousteing.

Catch a sneak peek of the limited-edition apparel collection below.

At NYFW, you can find UPS:

  • Supporting Black-owned businesses by donating collection sales and giving grants to support emerging Black fashion designers.
  • Staging its first-ever NYFW pop-up shop where attendees can buy exclusive Be Unstoppable apparel.
  • Generating buzz with a Be Unstoppable branded package car that pays tribute to the apparel line.
  • Collaborating with iconic Black influencer Chanel Iman.

Grab ‘Be Unstoppable’ merch at on Feb. 11.

Explore: Find out more about how UPS is uplifting Black communities and celebrating Black History Month

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