Mexico City
- 78% of Mexican consumers have made an international purchase.
- Mexico online shoppers are making a higher percentage of their online purchases via a smartphone compared to consumers in Brazil, the United States, Canada and Europe.
- Mexican consumers say their purchase decisions are influenced by social media and about half say they have purchased products via social media.
International retailers are trending among online shoppers in Mexico, as 78% of Mexican consumers confirm having made an online international purchase, mainly from the United States (73%). According to surveyed respondents who purchased from an international retailer, 36% were driven by lower prices, and 44% wanted unique products not found from Mexican retailers. These are a few of the consumer insights included in the latest UPS Pulse of the Online Shopper™ globalstudy.
The report by UPS (NYSE: UPS), a global leader in logistics, and conducted by comScore Inc. (NASDAQ:SCOR), a leader in measuring the digital world, provides insights into Mexican online shoppers’ habits from pre-purchase to post-delivery.
“E-commerce consumption in Mexico is continuing to boom with sales expected to reach US $17.6 billion by 20201. This is positioning the country as one of the most attractive markets for domestic and international sellers,” said Michael Cuesta, marketing director for UPS Mexico. “Retailers and their customers will be defined less by geographic location and more by how they connect with each other. This study helps retailers understand today’s avid Mexican online shopper to better meet customer demands.”
Personalized preferences
According to the study, convenience, shipping and logistics are consumer preferences that continue to influence their purchase decisions.
When it comes to convenience, the study shows that Mexico shoppers prefer to have more than half (52%) of their orders delivered to alternative delivery locations. In the past year, they had 41% of their orders delivered to alternative delivery locations.
Ship-to-store is another trend amongst Mexican shoppers, where 42% confirmed having used this method at least once in the past year. Retailers should be keen on engaging consumers during in-store pickups, as 65% of these shoppers made additional purchases when physically collecting their orders at stores, and 39% of these consumers indicated they are likely to select ship-to-store more often in the next year. This underscores the importance for retailers to provide an excellent shopping experience both online and in-store.
Regarding delivery preferences, Mexican consumers have expressed they are willing to wait, on average, five days if paying for shipping and eight days if using free shipping. The study also indicates Mexico as one of the countries in which consumers expect expedited shipping options to be available. They choose expedited international shipping, on average, 31% of the time.
E-Marketplace Muscle
Almost two-thirds (64%) of online shoppers in Mexico prefer to make a purchase at e-marketplaces, followed by manufacturers (24%), and retailers (12%). Mexican online shoppers cited prices (63%), followed by free and discounted shipping options (57%) as the primary reasons to shop at e-marketplaces. These sites have also proven to be a reliable source for Mexican consumers to research and buy products. According to the study, 71% of respondents stated they are likely to research products using e-marketplaces, and 74% indicated they are likely to purchase products on e-marketplaces more in the next year.
Social Media Influence
According to the study, 60% of Mexican consumers confirmed that social media channels influence their purchasing decisions. Facebook continues to be the most widely-used social platform for overall social media usage (75%), followed by YouTube (71%), Twitter (59%), Instagram (51%), and Pinterest (44%).
The Mobile Mindset
The study also cites a rise in mobile consumption, indicating 57% of Mexican smartphone users surveyed have made online purchases using their device in the past year, while 93% used their smartphones to locate stores or look up store-related information. Furthermore, 92% researched products on their mobile device prior to visiting a store, 91% compared prices among retailers, and 91% tracked delivery of an order. Nine out of every 10 online shoppers in Mexico use a smartphone, and the percentage of purchases made using this type of device ranks Mexico (27%) above other countries, such as Brazil (25%), the United States (17%), and Canada (15%). Moreover, 49% of respondents in Mexico plan to shop more on their mobile device in the coming year.
What’s In Store for Stores?
According to the study, technological tools such as live chat and chatbots are important to consumers. While searching for products, 69% of respondents indicated the importance to be able to ask questions in real time via live chat, while 66% stated they are satisfied to use this during the purchasing process.
Additionally, chatbots are playing a major role in this area with 65% of Mexican respondents stating they are comfortable to use them to get further information about products.
For more findings on the study, please visit www.pressroom.ups.com.
1. https://www.eshopworld.com/blog-articles/mexican-ecommerce-insights/
About the UPS Pulse of the Online Shopper Study™
The global UPS Pulse of the Online Shopper Study evaluates consumer habits, encompassing pre-sale to post-sale. The report was conducted in Mexico, Brazil, Europe, Asia, Canada and the United States. The 2018 study was carried out during Q1, Q2 and Q3 2017 and is based on a comScore survey answered to more than 18,000 online shoppers around the world, of whom 1,117 are from Mexico. Those surveyed had made at least 2 online purchases during a typical three-month period.
關於 UPS
UPS (NYSE: UPS) 於全球物流業具領導地位，提供包括包裹和貨物運輸在內的多元化解決方案，並積極促進國際貿易，善用先進技術提高商業管理的效率。總部位於亞特蘭大的 UPS 為全球超過 220 個國家和地區提供服務。The company can be found on the web at ups.com or pressroom.ups.com and its corporate blog can be found at longitudes.ups.com. To get UPS news direct, follow @UPS_News on Twitter.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.