Competing in a global marketplace is not easy for small businesses – especially when brand recognition and logistics expertise are often advantages reserved for much larger companies. For Liverpool businesses ILME, Brainboxes and Peradon, growth requires grit, resilience and a reliable partner they can trust.
That is where UPS comes in. We help businesses of all sizes reach their customers, whether they are shipping across the city or around the world.
As the Official Shipping and Logistics Partner of Liverpool Football Club, we are celebrating the shared resilience of LFC, UPS and the Liverpool community with the Unstoppable Spirit campaign – and showing what is possible when small businesses get big-league support.
To bring the idea to life, we invited the three Liverpool business leaders to Anfield for what they believed would be a behind-the-scenes tour. Instead, they stepped onto the pitch and met LFC players Florian Wirtz and Ármin Pécsi. 🤯 And we were about to deliver something even better.
The real surprise was not the meet and greet, the signed shirts… or even the invite from Cody Gakpo to watch the team train. It was visibility.
During a major match against West Ham, the businesses’ logos flashed on pitch-side screens and in the official matchday programme – advertising space typically reserved for major brands. For these small businesses, it was a rare opportunity to be seen on one of football’s biggest stages and personally meaningful moment for these businessmen.
‘It means everything to be showcased around the ground and in the programme’, said Keith Hogan, managing director of ILME UK. ‘I am absolutely speechless.’
In the video: Watch songwriter and footballer Chelcee Grimes reveal the surprise – and capture the business leaders’ amazing reactions as it all sinks in.
Overall, the Unstoppable Spirit campaign delivers a clear message: resilience does not stop at the pitch. It shows up in the local businesses that serve their communities every day – and in the partnerships that help them keep growing on a global scale.
Whether you are looking for fast, reliable shipping or game-changing technology solutions, UPS can help you grow your business. Learn how.