EVP & Chief Marketing Officer
Kevin Warren is Executive Vice-President (EVP) and Chief Marketing Officer at UPS. In this role he is responsible for U.S. and International Marketing, The UPS Store, Digital Channels, Revenue Enablement, Business Planning, Forecasting and Pricing, Digital Marketing, Customer Experience, Brand Relevancy and the company’s Ware2Go subsidiary. His highly developed perspective on data-centric business and non-traditional engagement channels is driving change at UPS and setting new standards in digitally enabled customer experience. As the e-commerce business era takes shape, Kevin is shaping those critical aspects of UPS strategy that will deliver the business of the future.
Most recently, Kevin served as Executive Vice-President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness and global client engagement for the company’s diverse portfolio of hardware, software and services.
Previously, Kevin served as president of Global Growth Opportunities, responsible for accelerating revenue growth outside the United States. In addition, he had strategic oversight for two Xerox operating units, Global Imaging Systems and Xerox Canada, as well as leading the company’s 3-D printing strategy.
He also led the integration activity surrounding Xerox’s $1.5-billion purchase of Global Imaging Systems. In 2007, he was named chairman, president and chief executive officer of Xerox Canada and in 2010, was named president of U.S. Client Operations. Kevin joined Xerox in 1984 as a sales trainee in Washington, D.C.
Kevin is a board member for Fiserv, Georgetown University and The UPS Foundation. He is also a current member of the Executive Leadership Council and a founding member of the Black Executive CMO Alliance (BECA). Previously, Kevin served on the board of Illinois Tool Works and the national board of Big Brothers Big Sisters of America.
A native of Washington, D.C., Kevin received his Bachelor of Science in finance from Georgetown University and is an alumnus of the Harvard Business School, having completed the Advanced Management Programme.
E-commerce is driving and enabling a new era in business bringing with it transformative implications for UPS, our customers and the broader stakeholders our network model serves. Adaptability, speed and above all else effectively executing on digital to analogue transition opportunities will define the extent we succeed. I am confident that our brand and the talented team behind it will thrive in the emerging new world.