Ballet e-boutique pointes to its success

Trusts bespoke treasures to UPS’s care
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What’s the story: Award-winning online ballet store exports beautifully crafted costumes and shoes to ballet dancers around the world with the help of its trusted shipping partner.

The big picture: Just Ballet has everything a ballet dancer could need. The UK-based women-owned small business offers over 300 costumes and one of the largest collections of pointe shoes in the country.

“Choosing the right shipping partner is a must and I trust UPS with my prized possessions - my tutus,” said Sheila Beelam, Just Ballet founder and managing director. “We ship bespoke items to our customers, so losing them would be heart-breaking.”

Growing a business: Sheila realised her love for ballet as a child. The entrepreneur launched her online store as a passion project even as she continued her full-time career as an accountant.

With such a grand collection for hire and purchase, Just Ballet has built a loyal customer base, serving dancers in the UK, Europe and the US. They have even sent dancewear to a children’s orphanage in Kenya where they held a ballet class for the children. 

“UPS has been efficient and reliable,” said Sheila. “They offer a very thorough tracking service, along with access to a support team if needed, which is reassuring.”

Delivering what matters: UPS is a trusted advisor to help businesses adapt in this ever-changing climate. We are committed to developing and deploying technology-enabled solutions that help small- and medium-sized businesses tap into our global logistics network.

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