UPS expects to ship 89.1 million flowers for Valentine’s Day
What’s the story: Cupid’s arrows are best paired with flowers, and UPS once again delivers on target. Watch this video and may your love take flight with an assist from UPS.
Impressive numbers:
UPS has added 63 additional flights for a total of 118, providing the necessary airlift for flowers traveling to the U.S. from South America.
90% of flower volume ships 2-3 days before Valentine’s Day.
The extremely delicate and perishable flowers are temperature sensitive, and UPS has a cooler the size of five basketball courts in Miami to keep each stem beautiful.
The pandemic has changed customer buying patterns to a model more reliant on ecommerce channels.